Nowadays everyone uses Social Media to grab your attention and promote their business. A website can attract a few views, but post something on Social Media and the potential is endless once it’s re-tweeted or shared or liked. You may have wondered what social media management platform might be best for you and your team. Two of the most popular options are TweetDeck and HootSuite.
But which one is best? I’ve used both, and while I wouldn’t say that one is better than the other, they both offer a variety of different options. Here’s a quick comparison of the two platforms.
Both TweetDeck and HootSuite have similar layouts overall with different details. They use dashboards with separate vertical columns for you to organise your streams, @mentions, messages, tracked hashtags and so on. You can add as many columns as you want to either platform and scroll from side to side to view all of them.
TweetDeck: TweetDeck has a neat little pop-up box that appears in the top right corner of your screen every time an update is posted. The button to post triggers a righthand column to appear on the right side along with all the social profiles connected to TweetDeck so you can post to multiple profiles. It has a very simple and clean look.
HootSuite: HootSuite has a pretty extensive menu to the left side when you roll your mouse over any of the icons. That’s where you can adjust your settings, get your analytics and much more. Unlike TweetDeck, HootSuite does not offer a pop-up box in the corner of your screen for live updates.
It’s also worth mentioning that TweetDeck has desktop applications for both OS X and Windows, whereas HootSuite only works from inside your Internet browser. Both services offer mobile apps for iOS and Android devices as well as Chrome browser extensions.
Social Profile Integration
There’s a big difference between what TweetDeck and HootSuite can handle in terms of social profile integration. TweetDeck is quite limited, but HootSuite offers a lot more options.
TweetDeck: TweetDeck will only connect to Twitter profiles. That’s it. It used to include other social networks, but those were taken away after Twitter acquired it and updated it. You can connect an unlimited number of Twitter accounts, but if you also want to update Google+, Tumblr, Foursquare, WordPress or anything else, you won’t be able to do it with TweetDeck.
HootSuite: For updating accounts other than Facebook and Twitter, HootSuite is a better option. HootSuite can be integrated with Facebook profiles/pages/groups, Twitter, Google+ pages, LinkedIn profiles/groups/companies, You Tube, WordPress and Instagram accounts. And as if that wasn’t enough, HootSuite also has an extensive App Directory you can use to connect to eve more profiles like Tumblr, Flickr and so many more. Although HootSuite can connect to many more social networks than TweetDeck can, a free account with HootSuite will only allow you to have up to three social profiles plus basic analytics reporting and message scheduling.
You need to upgrade to a Pro account if you need to manage more than three profiles and want access to more advanced features.
Social Management Features
Although updating your social profiles from one convenient place is handy, it’s always nice to get access to some extra stuff to make updating easier and understanding your social presence better. Here are some additional features TweetDeck and HootSuite offer.
TweetDeck: If you press the little gear icon in the power right corner of your dashboard and click “Settings,” you’ll see all the extra things you can do with TweetDeck. It’s definitely quite limited.
You can change your theme, manage your column layout, turn off real-time streaming, choose your link shortener, and set up your mute feature to help clean up your stream from unwanted topics. That’s about all you can do with TweetDeck.
HootSuite: HootSuite is the clear winner here when it comes to extra features. All you have to do is explore the menu of the left side to figure that all out. You can get a full analytical report of your social interaction, create and manage assignments with other part of your team, participate in conversations with team members directly through HootSuite and so much more. When you upgrade to a Pro or Business account, you get access to all sorts of other amazing tools and features.
TweetDeck or HootSuite: Which One?
If you’re a Twitter or looking for a free option to help make updating and interacting easier, TweetDeck is a great option. However, if you have more profiles to work with across several platforms or need a social management service to use for business purposes, you may be better off with HootSuite.
Neither one works better than the other, but HootSuite certainly offers more than TweetDeck.
If you need help with your Social Media posts let me know and we can work on them together.